The Hotel Service Marketing Toolkit

Introduction:

The Hotel Services Marketing Toolkit is designed to help Hotel Staff and Hotel Managers, Motel Owners, Food and Beverage Providers, Bed and Breakfast Proprietors, Inn Keepers, Room Service Employees and all other hospitality professionals who want to enhance their customers' experience. Part one features marketing tools that will increase awareness of the amenities and special events in your institutional environment. Subsequent editions will include print, broadcast media, and on-line marketing.

The competition for customers in hotel services has become extraordinarily keen. The rapidly changing economic environment, which has forced many people and businesses to cut down on spending, requires great flexibility in advertising and promotion. Without effectively marketing hotel services, so that the relative value of new products is common knowledge - your customers and potential customers will be unaware of what you can do for them.

The merchandise described in part one have been used effectively to enhance design and to increase hotel operation functionality and efficiency. Many display items are used with great success in local, regional and national advertising campaigns. Professional hotel and hospitality services must use all of the tools available to effectively compete in today's fast paced and dynamically changing environment.

Copyrighted © images have been provided courtesy of George Patton Associates -A leading national manufacturer and
distributer of point of purchase and financial supplies and displays.

 


Hotel Services Marketing Toolkit

Section 1: Outside Spaces

Exterior sign systems convey information and, along with the architectural features of your facility and conditions of your grounds, create an important and lasting first impression. Does your company or institution convey a good first impression? You can help make the initial customer experience a positive one by using these products and methods:

Outdoor Signs

Wall Mounted Signs

outdoor bulletin board

Exterior bulletin boardExterior rated bulletin boards, also called tack boards or notice boards are designed to stand up to the elements. Features such as extruded aluminum encasements and multiple door seals will help to keep water and debris out.

Security doors and locks keep people from tampering with your notices and advertisements. Exterior rated bulletin boards are a great way to post, present, and market messages, announcements, up-and-coming events and room availability.

Sidewalk Signs and Sandwich Boards

A-Frame Signs, also known as sandwich boards, are used commercially to promote, describe and sell products and services. They are extremely mobile - you can put them where the traffic is - and it is very hard not to notice them. A-frame signs can include added features such as poster holders, letter boards, and write-on surfaces. Sturdy aluminum mobile a-frame signSandwich Board Signconstruction will help to ensure durability outdoors.

Snap-open technology allows you to swap out posters and advertisements quickly. Some a-frame sign systems offer re-writable surfaces for daily changes. These marker boards are fantastic for posting event notices, directions and other messages for your customers.

Like banners hung on a building, sidewalk signs displaying their vibrant advertisements get noticed. Many models of a-frame signs are very mobile - they can be simply folded up, rolled, or carried inside for storing. Some signs have water weighted bases that help to make them secure in the wind. Others have spring holders that allow them to withstand high winds by swaying and aligning to the wind direction.

Portability, versatility and ease of use make this type of sign frame a great choice for marketing hotel events and services.

Illuminated Sign SystemsIlluminated Signage

Illuminated sign systems - in neon style - backlit - or LED, get your hotel, inn, or other hospitality establishment noticed night and day. Programmable signs in windows giving special notices or Vacancy signs for attracting potential customers looking for a place to stay the night.

Tell them about all of your special services. Announce your upcoming performers or let them know that you are sponsoring a community charitable event. Harness the creativity of your employees and management and let them promote a banquet or convention. Get your customers engaged and thinking.

Pole Banners

Banner stands offer a great way to market and advertise your hospitality services, upcoming events and sponsorship. Event FlagsWith bright, colorful custom graphics, banner displays can help draw attention in almost any environment. Outdoor banner stands are great for advertising your rates or sponsorship at sporting events or outside of your business. Retractable banner displays are especially great for conventions because they are portable and easy to setup. Non-retracting displays often cost less than other models, while Expand Media banner systems are the highest in quality that you can buy. Outdoor banner stands offer a great way to advertise your hotel services and events at sporting events, fairs, or just outside of your building. Outdoor rated banner stands are durably built to withstand wind or adverse weather. Banner stands are available with customized graphics. You can proudly display your facility logo and motto.

Outdoor Amenities

outdoor literature holderBrochure Holders

Use weather resistant outdoor brochure holders when you want to distribute materials such as tri-folds or leaflets outside of your facility. Outdoor brochure holders can be a vital 24/7 marketing device for your hotel and local attractions.

Trash Containers

Outdoor amenities are not complete without good trash containers or waste receptacles. Never create the opportunity for the passersby or customers to leave their trash on facility grounds. Covered trash containers keep out pests and help keep your grounds clean. Old newspapers, cigarette butts, and fast food remains should be out of sight.

Ash Containers

ash and waste cansIt is very likely that some of your guests and maybe some of the facility employees are smokers. Give them a place to dispose of their smoking materials safely. Keep the butts off your grounds. Many styles are available in steel and plastic that can match your architectural style and stand up to long-term use. The trash containers, ash containers will help you encourage your organization's customers and employees to pitch in and keep your facility litter-free.

Desirable features of ash containers include - oxygen-restricted designs to extinguish smoking materials, that eliminate the need for sand or water - and minimal maintenance with easy-to-clean steel, galvanized lift-out pails.

Benches and Tables

In the springtime, people love to be outdoors. Give them a place to sit and enjoy the spring air. Durable benches and tables can accent your grounds and help create an inviting facility inside and out.

 


The Hotel Service Marketing Toolkit

Section 2: Entryways

Hotel entryways should be warm and inviting. You impressed them driving up, why should it be any different when they come in the door? Entryways and foyers provide numerous opportunities to promote your establishment, advertise a special event, direct your patrons, and set the mood for a pleasurable stay.

Valet Stands

Host Stands and Banquet PodiaValet stands and podia are a great solution when you want to make a lasting impression to your guests upon arrival. They provide valets with a professional workspace to greet guests, organize car keys, offer umbrellas during inclement weather, and a cash box to make change or accept tips. Having an attractive valet area creates the perfect place for a suggestion box to collect customer reviews and comments to further improve business.

 

Floor Coverings

rubberized floor matDo you have a high traffic entryway? Are sand, snow, dirt and water likely to be tracked in to your facility? Consider using rubberized floor mats. A floor mat is commonly found in almost any building to prevent the tracking of water and dirt through an establishment. Choose a color complimentary to your décor to complete the appearance of your facility.

A high quality floor mat, such as a door rug, or entrance mat, crafted of premium polypropylene, dries very fast, and resists corrosion and fading. A full rubber backing will prevent water from leaking out of the floor mat onto a floor or carpet. A raised-ridge design keeps water and dirt below shoe level so it is not tracked through a building. The entry mat is a revolutionary floor mat. It prevents dirt and contaminants from being dragged into your business and helps prevent the growth of germs and mold by drying quickly.

Brochure Holders:

brochure and magazine holdersBrochure holders, also known as pamphlet displays, help to get your message out. There are all sorts of brochure holders including: single pocket, multi pockets, and rotating displays. Brochure holders can save valuable counter top space. They are available in materials including acrylic, plastic, wood, metal, cardboard, and glass.

Brochure holders or wire holders are commonly used in retail settings, lobbies, offices, waiting rooms, or anywhere literature promotion is needed. You can customize them for your facility and have them distributed off-site to tell customers about the stay packages currently offered. Provide customers with road maps, amusement park guides, descriptions of local restaurants, or city history. Custom brochure holders strategically placed with partnering institutions validate your institution and product offerings.

 


The Hotel Service Marketing Toolkit

Section 3: Lobbies

With the evolution of lobbies over time, it is imperative that this entrance room give guests the best possible impression. Lobbies are much more than a way to get from the outside of the building to the elevator or the front desk. It is a meeting place, hang out, and a marketing opportunity. Convince people they made the right choice by staying in this hotel.

Floor Standing Directories

A back-lit floor standing facility Directory, similar to the style used in malls, can be one of the most valuable directional tools. The floor plan orientation is much more effective than a wall mounted floor plan, since the axis of orientation and perspective closely aligns with the building. Illuminating the graphics means the directory will be visible even in low-light conditions.

Lobby Directories

floor displayslobby directoryLobby directories are available with features such as a 24"h x 36"w light box that will attract attention with bright illumination, anodized, powder coated aluminum bodies, clear acrylic bases and frames. Lobby directories, also known as directory stands, are perfect for anywhere else you need to display information.

LED light boxes have long lasting bulbs that use very little energy, illuminate from the side and work best with translucent graphics. Consider silver edged frames with your graphics as an added highlight.

Many illuminated lobby directories are easy to update, and require no special tools to change graphics, so if your floor plan configuration changes, so can your sign. To insert a directory, or sign, you would simply unfasten the screws and remove the top acrylic plate; this will allow you to access the light box.

lightbox directoryThen, you would unsnap the edges of the light box, insert your graphics and snap shut. Finally, replace the top acrylic plate and fasten the screws back into place.

With its sleek designs and neutral materials, these lobby directories look great in almost any environment.

 

 

Wall Directories

custom cork bulletin boardTack boards are the cork boards most people use for interiors to display notices while protecting the contents.

Cork board features include wood framed models that can be finished in various colors to match your decor. Aluminum framed cork boards can be a good fit with more modern settings. With multiple locking doors and varying widths, there are numerous configurations possible. Cork boards are also available with a fabric finish instead of the natural cork. Cork can also be painted to match or contrast your walls. Enclosed cork boards can be perfect for versatile directories - showcasing your facility.

 

poster framePoster frames:

Poster frames are available in many styles including wall mounted, floor standing and hanging, swing open, snap open and much more. Snap frames selections are very popular and allow posters to be quickly changed in and out. The sides of snap frames snap open and closed to grasp your poster.

newspaper frameSwing open poster frames are excellent for holding newspapers and other large graphics. Wooden frames create a classic, stylish appearance and showcase your favorite leaves.

custom graphicsUse you public space to display posters. Increase their visual experience and create a positive, memorable encounter with your institution. Promote using new services effectively with pre-printed custom posters with graphics that illuminate your message.

 

Magazine Racks:

magazine rackWire magazine racks are lightweight and versatile. Durable and cost-effective, a wire display rack will hold all of those drop-off newspapers, car selling brochures, sale by owner real estate directories and more.

Keep your floors from being littered. Open shelf design encourages browsing. Customers love free reading materials - keep them neat and organized and reduce maintenance costs by provided a highly mobile, high capacity wire rack system.

Curio Displays:curio displays

Curio displays such as acrylic showcase, display case unique items and protect cherished awards, trophies, in a stylish manner. Clear acrylic displays will get attention, while keeping out dust and dirt.

Did your institution received a three dimensional award for its charitable contributions and support? Proudly display it while protecting it from dust, dirt, and fingerprints.

Lobby Furniture:

The lobby is a great place to sit and relax when waiting for family members, clients, or acquaintances. Make sure your hotel lobby has the appropriate furniture. Chairs with durable fabric in neutral colors are often the best choice. The teflon repels stains automatically. Such furniture does not get as easily damaged as high priced furniture store models. Three chair styles serve as sturdy couches. Be sure to put in one or more high quality tables as well. These marketing tools have attractive laminate granite tops for placing magazines and catalogs. Some even have magazine racks built into the base. Make guests excited about using the lobby with this wonderful furniture.

 


The Hotel Service Marketing Toolkit

Section 4: Front Desk and Information Areas

The front desk is the face of the entire establishment. Hotels, motels, inns, even bed & breakfasts need to have an attractive and effective front desk area. Staff at this post need to be able to answer all of the most important and banal questions quickly. Transactions need to be smooth in order to keep the line moving. Keeping the lines orderly is also vital. Having well adorned front desks and information areas can entertain and inform.

Crowd Controlcrowd control stanchion

standard stanchionCrowd control stanchions, posts and barriers are great for busy teller lines. You can even connect a sign to the stanchions to let them know that they need to have an ID ready. Or set up a brochure holder that gives them information on your newest financial products.

 

Keep your customers moving in an orderly fashion using retractable belt or traditional crowd control stanchions. Crowd control stanchions help maintain and facilitate an orderly environment - there is little question who was directional stanchionthere first. Crowd control stanchions help guide your patron to the exact service point they need. Have one set for ATMs and another for those who want face-to-face service with your tellers or financial officers.

Stanchions can be retractable belt or traditional rope & post style. Retractable belt stanchions are better for quick changes and areas where versatility is key. Traditional rope and post stanchions are more upscale looking and give a classic look to your elegant check out area.

 

 

brass stanchionPublic control post systems such as Tensabarrier stanchions and posts are perfect for guiding your customers in the right direction. A stanchion post can be one of two major styles. The most popular type of stanchion post is a retractable belt stanchion. The retractable belt, Tensabarrier stanchion is versatile since the posts can be set to varied widths.

The 2nd style is a crowd control rope and post. The crowd control rope and posts have a more traditional, classic look but are less versatile.

 

Desk Accessories

pen and date holdersSecurity pens are often found in an office or bank setting. The perpetual calendars help office workers and bank customers to quickly recall the date. Security pens are also essential for use in any business or office setting as they provide an added convenience for your customers and patrons.

The security pens are especially useful in bank lobbies to help those customers filling out withdrawal or deposit slips. Desktop calendars can help anyone needing to recall the date often.

 

Table Tents

spinning tabletentTable tents have been used for years by restaurants and bistros for advertisements showcasing specials and other food and drink lists. Their versatility works for any flat surface in your customer service areas. Printed cards on stiff card stock are easily inserted into any number of displays. Cards are easily changed to handle your changing message. tabletentThere are flipcharts and spinners, menu stands and a-frame signs. With full color printed cards as your advertisements, your customers can't help but notice.

They are always on display. Sign placement is all about location. This sign style can also be used at information desks and teller lines.

Cash Boxes

cash boxesCash Boxes provide a safe place for your cash and valuables. Safety cases, security boxes, and other banking supplies are an affordable and effective way to ensure the safety of your facility cash funds. Cash boxes are available in many different sizes and styles.

Features include removable plastic cash trays to organize and separate money and valuables. You might consider fire retardant cash boxes that can preserve paper contents up to 750°C. Using a cash box system also helps to remove the opportunity to miscount or mismanage funds. Keep your credibility as an institution safe, by keeping your funds organized and protected.

Key Cabinets

When there are many rooms with multiple copies, it can be hard to keep track of all of the keys. Key cabinets take the stress off of employees when distributing and collecting the keys. Based on the size of the establishment you may want a unit that contains anywhere from 12 to 80 slots. These cabinets can mount to any wall and come with a chart to assist with organizing the keys. Locking fronts make sure that no one tampers with the display.

Supplemental key tags are another great idea when trying to organize keys. These plastic key tags fit right on the cabinet hooks. They come with labels for identifying the key. The different colors also help demarcate the keys.



The Hotel Service Marketing Toolkit

Section 5: Multifunction Rooms

Do you host conferences, award banquets, performances, or galas at your establishment? Every group that uses your facility is potentially an organized advocacy group. If you meet their needs, more groups and events will choose your establishment to host their functions.


Plasma and LCD TV Stands

LCD standMonitor stands, flat panel TV stands, plasma displays, LCD monitor displays, and wide screen TV stands can fit 12" to 72" wide flat screen LCD & plasma monitors. Adjustable monitor stands and flat panel TV stands, are designed to hold LCD monitor stands weighing from 30 lbs. up to 150 lbs.

LCD and Plasma monitor stands, also known as TV stands, should be manufactured with strong materials for stability and security. Using the stands you can allow groups, event leaders, and emcees to display promotional video clips, instructional pieces, and other video presentations. Mobile stands can be moved to where they need to be or stowed away to save space. Wall mounted holders can permanently and safely affix your LCD or plasma display to the wall. Models are also available allowing back-to-back displays to maximize space and visibility.

monitor standA back-to-back display mounted from the ceiling in your multipurpose room or auditorium will get your message out coming and going. Two sided television stands are a great way to circulate information during a trade show or convention.

Widescreen monitor displays are offered with or without a "tilting" feature. You should try to present your monitors at the right height and angle to best be seen. Flat screen media displays are perfect for conference rooms and presentation. Virtual conferencing with a branch facility or a regional meeting can all be facilitated using the right configuration.

Make sure that you use the VESA standards to determine what size of stand and configuration you require.

 

Digital Media Players

digital media playersWorking in tandem with television stands and brackets are digital media players. These devices are a very useful marketing tool. Establishments can use digital media players to advertise their establishment or have them on hand for trade shows and presentations going on in their facility. When the multipurpose room is very crowded, these television accessories garner attention. Remind the audience who put this function together with exciting images and messages on your television screens.

These digital media players are very easy to use, so do not feel overwhelmed by the technology. The interface is intuitive for most users and requires very little set up. One of the easiest digital media players currently available is the "Plug & Play" model. This style player is as elementary as its name. Users need to load their presentation on their USB stick, plug it into the USB port on the player, and it plays. It is that simple. This is the least intimidating style on the market. Bring the excitment of digital media to advertisements and presentations with this wonderful technology.

Podiums Lecterns and Pulpits

Podiums, also known as lecterns, pulpits and presentation stands, are a necessity for any conference or training room. Podiums can be used in a wireless microphonenumber of different settings and events such as, lectures, seminars, concerts and presentations. Treat your podiums and lecturnsspeakers to high quality traditional wood podiums. Customize your podium with a donor plaque on the front or back and your facility logo. Solid wood podiums and wooden veneer podiums offer the traditional look and feel preferred by lecturers, trainers, and instructors. Podiums with laminate finishes are a great lower cost alternative to solid wood without sacrificing the traditional look.

There are also excellent acrylic podiums on the market. Clear acrylic lecterns can be the perfect podiums and appear to take up no space while creating the illusion of a larger room. Acrylic pulpits, podiums look great for business meetings and motivational speeches. The surface can be etched to create a three dimensional logo.

Adjustable podiums work well for speakers of varied heights. There are also weather resistant outdoor molded plastic podiums, that will let your speakers take their show outside.desktop podium

adjustable podiumsSound systems, public address systems, tripod stands, and other podium accessories let your trainers or presenters be heard. All presenters want their message to be heard loud and clear to everyone present.

Adding a Sound system to your podium allows your speakers to deliver a powerful presentation. Sound systems are available wireless, on lapels, and with traditional microphones. Wireless systems will allow your presenter to move freely while giving a speech.

mobile mediaThe world is becoming increasingly wireless and interactive. Battery powered PA systems are perfect to raise the power of your presentations and to keep you ahead of the sound technology curve.

 

Folding Tables

folding tablesBanquet tables, often referred to as folding tables, are a fast and convenient way to set up for large dinners and functions in any multipurpose room. Choose the size and shape that best fits the size of the room. There are quarter round, half round, serpentine, square, rectangular, and round just to name a few. Hinged steel legs at the base easily retract when not in use for carrying. Bring the tables out when events are going on, and load them back when the event is over.

Chairs are available with these tables, as well. Decide between the simple plastic and metal or more elegant designs in aluminum metal. No matter what style best works, folding tables are a very functional options for any occasion in the room.

 

Table Skirts

table runnersTable skirts, such as table covers and throws, dress up registration and other public events such as chambers of commerce meetings with presentable flair. Table covers, table skirts are one of the simplest decorative tools. You can drape them over banquet tables for instant results! Table skirting has fluted fabric that wraps around the perimeter of the table and attaches to a table top section of the same color with Velcro.

Table Covers, on the other hand, are simply table cloths. Table covers give full coverage over the sides of the table on 3 or 4 sides, depending on the style. Convertible Table Covers "convert" down from large to smaller tables, with full coverage on all 4 sides. Table Runners are smaller pieces of fabric often draped on top of table covers of a different color and used to accent. You may have custom printed logos and graphics printed on the front to highlight your facility's name or friends organization.

For classier events, such as ceremonies or galas, banquet table covers, overlays, and skirts can make a big difference. Satin, organza, and other materials in a wide range of colors transform the room into an elegant banquet hall, reception area, or other venue.

 


The Hotel Service Marketing Toolkit

Section 6: Guest Rooms and Suites

No matter if your guests are visiting your establishment on vacation, business, or for a convention, they are going to be spending time in their room. That is why your suites need to have all of the necessary accoutrements to make their stay perfect. Through meeting their needs, profits can increase exponentially. Customers will decide to return to this vacation spot again. Businessmen and businesswomen will tell their co-workers about their wonderful experience. In the age of social networking, word of mouth means more than ever.

Guest Room Supplies

Towel TraysAmenity trays, also known as guest supply holders, are available in many different sizes to accommodate all of the different necessities that a visitor may need. These trays can be found in many different materials, but clear acrylic models offer the most bang for the buck. They are attractive and very functional. Use the trays to place hotel brand amenities upon. It is a great way to market your establishment. Everyone loves free things.

Towel trays, also called toiletry holders, are large enough to effectively arrange bathroom ammenities in an aesthetically pleasing fashion. Using the trays, you can place a series of different size towels, soaps, shampoos, cosmetics, and other items on a dry display. These units usually come in three sizes: 8"x4", 8"x8", and 8"x11". Choose the dimensions that best accommodate the items. Their design blends in with nearly any decor.

Similar to the towel trays, soap dishes are a common display in guest rooms and suites. For years, hotels, inns, motels, and other establishments have been giving guests soap with their rooms. Make the soap look enticing with a clear acrylic soap dish or soap holder. The display should have raised bumps on the inside to make the soap look more appealing. Round and rectangular options are available for countertops or bathtubs. Rest assured that these units will make your guests feel right at home.

Some holders come with opening and closing tops. Usually rectangular shaped, these items are ideal for keeping many small amenities in place. Cotton balls, q-tips, toothpicks, mints, and much more can fit in these clear acrylic holders. Make your room smell more enticing by placing potpourri in the box. Whatever you choose to place in the 4-1/4"w x 1-5/8"h x 2-3/4"d case, it will be secure and ready for use.

 

Folding Luggage Racks

Luggage RackFolding luggage racks are attractive wooden stands that let guests know where to place their bags and make themselves at home. The stand serves as a great surface for guests to place their luggage and begin unpacking. At 20" tall, there is no longer a need to bend down and pick up items from the floor. The sturdy bands are durable enough to support very heavy luggage.

Different wood finishes and strap colors are available for customers to choose. Mahogany and oak wood finishes are the most common. Mix and match the different options to come up with the style that best fits the decor of the room. If the folding luggage rack is very attractive, guests may leave it out to hold other things. Blankets, food trays, and much more can fit on these convenient to use holders.

When not in use, these folding luggage racks can be put away with great ease. Guests can fold the legs at the hinges to flatten the entire unit. Once folded, it is convenient to pick up the rack and place it where it needs to go. This display can fit in most closets or under the bed. Guests will remember the convenience these luggage racks offered them.

 

Residential TV Cabinets

residential tv standYour guests will probably want to relax in their room after a long day. For many people, this means watching television. In room television is a great way to advertise the different programs and events at the hotel. Pay per view movies and sporting events are also a great way to gain extra income. Provide your guests with a high quality television monitor that matches the rest of the room's decor. Glass, metal, and wood options are all at your disposal. Get the size that best accommodates the size television you offer in the suite. If the residential TV stand uses brackets, make sure that they are VESA compatible. VESA regulates the mounting patterns on all of the major television monitor brands, including Sony and Samsung, so a VESA certified bracket is sure to work with your brand name TV.

Does your establishment offer DVDs, video games, Blu-Ray discs, or VHSs? If so, you may want to include the appropriate media player with the LCD or Plasma TV. These players fit nicely on the shelving in these residential TV stands or cabinets. There are many different shelving options, ranging from one all the way to four shelves. Many of the wooden residential television cabinets use glass that allows infrared light to pass, which allows guests to use the remote control with ease. Heighten the staying experience with residential TV stands and cabinets.

 

 



The Hotel Service Marketing Toolkit

Section 7: Food Service

Many visitors will want to eat their meals in private, while they relax. It is due to this fact that most hotels and inns offer a service that brings food and beverage right to the guest's room. Whether the food is coming from a simple kitchen or an award winning restaurant in the hotel, there are a certain ammenities necessary when providing customers with their meals. Consider adding these tools to your existing food service supplies.

Menu Holders

Menu HoldersMenu holders are an economical and effective way to promote your latest menus or special drinks of the day. Most are designed to look simple and classy on any countertop. Many menu holders come in wood, vinyl, or black acrylic styles. They are commonly found in restaurants, bars, cafes, and cashier countertops, and are used to present the latest promotions, special cocktails, or food options. Some are double sided to maximize the graphic exposure. They are ideal for easy and fast graphic changes and also come in a variety of shapes, colors, and sizes. Leave these holders on the table or by the phone in the guest room to encourage food sales.

Wicker Baskets, Wire Racks, and Baker's RacksWicker Storage Bins & Baker's Racks

Wicker and wire displays can be attractive alternatives for showcasing food related products. Some also double as food storage bins. Many wicker trays and baskets are handmade from natural willow and are proven to be excellent presentation pieces. Each natural fiber is unique, therefore each food display unit is "one of a kind".

Wicker baskets, wire racks, and baker's racks are easy to transport from the kitchen up to a customer's room. Use them to showcase freshly-baked baguettes or bagels. Such food displays will entice guests and customers to buy more food stuffs from the restaurant restaurant or cafe.

 

Serving Trays & Tray Stands

Serving Trays and Tray StandsServing trays and tray stands offer ideal qualities and features to make them perfect for use in the food service industry. Family restaurants, dining halls, fast food franchises, ski lodges, school lunch rooms and even fine dining establishments use serving trays and tray stands to serve customers on a daily basis.

Fiberglass Serving TrayMany restaurant trays or lunch servers, come with a non-skid surface. Even if the serving trays are wet, beverages and food items will not slip off. Some trays are fabricated from fiberglass and reinforced with steel, so they are able to carry a lot of weight. These are perfect for bringing large quantities of food to the guest's doors. Other trays are manufactured from polypropylene to withstand frequent use in "quick serve" operations. The surface of this style of serving tray is textured to hide scratches as well. They are also provided with risers to allow them to still dry when stacked. Restaurant serving trays come in various sizes and colors for you to select the one that best suits the needs of your food service establishment.

Most serving trays are designed to use together with tray stands in your establishment. Tray stands, like serving trays, also have an array of great qualities. Many are provided with non-slip rubber bands to prevent trays from tipping or slipping off. Plus, you can conveniently close them with one hand due to their simple folding design. The stands come in different sizes and finishes, and are lightweight for easy transportation.

Restaurant Drinkware

Restaurant DrinkwarePlastic drinkware, such as drink pitchers and classic tumblers, for beverages will make your job as a room service provider much easier. Plastic pitchers and drinkware come in a wide variety of styles and sizes. Commercial barware is perfect for any hotel promoting a casual in room eating experience. In contrast to breakable glassware, plastic drinkware is much safer and easier to care for.
Many are fabricated from styrene-acrylonitrile resin, which is virtually unbreakable, unlike traditional glassware.

Plastic Drink Pitcher Plastic pitchers generally come in two standard sizes: 48 oz. and 60 oz. These are perfect for offering drink specials from the hotel bar or simply lots of one drink. Offering beer or mixed drink pitcher specials is a great way to increase patronage. The pitchers can also be used by waitstaff at restaurants to refill patron’s water glasses. Plastic drinkware pitchers are also designed to hold water, iced tea, soda, or juice.

Plastic barware is an environmentally friendly alternative to using disposable plastic or paper drinkware. Furthermore, it is not only safer than traditional glass drinkware, it is much cheaper and more economical, saving you money.

Condiment Organizers

Condiment HoldersCondiment holders are successful in keeping your food service presentation looking neat and organized. Restaurant supply caddies make it much easier to bring condiments to the guest's room. Condiment OrganizersWithout the caddies, condiments have to be grouped together on the guest's table. The condiments can easily get pushed away from each other or strewn about the table. By using table caddies and condiment holders, you can keep the condiment bottles or packets together so your dining tables always look great.

Many condiment holders feature metal coils to vertically display menus, drink specials, comment cards, table numbers, or order numbers. Hotels can have special events printed on these cards is a great way to advertiseme and cross promote upcoming events. If your patrons have a chance to look over exactly what you are offering, they are more likely to buy. Patrons will no longer have to ask their server for a specific condiment, thereby wasting the servers’ time running to go get it. If all of the condiments are already in a carrying device, your wait staff can spend more time attending to more customer service oriented tasks, like taking orders and bringing out food. A food dispenser or condiment organizer will keep your tables clean and your guests happy.



The Hotel Service Marketing Toolkit

Section 8: Facility Maintenance

housekeeping cartThe appearance of your facility should always be neat and orderly. Janitor carts and housekeeping carts, also known as multi-purpose trucks, are specially built for storing cleaning supplies, while aiding with daily maintenance tasks.

You can also use janitor carts and housekeeping carts in all sorts of hotels and inns. Service dollies, janitor carts and housekeeping carts will help your employees move to and from each of their daily duties. You can choose between specifically-built janitor carts or more multi-purpose housekeeping carts.



The Hotel Service Marketing Toolkit

Conclusion:

Suggestion BoxThese are just a few of the marketing ideas available to your institution that have been tested in some of the most dynamic hotel, resort, and inn environments in the world. You can make your hospitality environments more competitive and better equipped to inform, educate, and sell to your customers.

Solicit ideas from your customers and employees. Use a suggestion box. Then, think outside the box and move those ideas forward.

Get more ideas here!