Introduction:
The Financial Services Marketing Toolkit is designed for use by Bank staff and Branch Managers, Mortgage Brokers, Financial Consultants, and all financial professionals who want to enhance their customers' experience. Part one features products that will increase the awareness of financial services and lending opportunities in your institutional environment. Subsequent editions will include print, broadcast media, and on-line marketing.
The competition for customers in financial services has become extraordinarily keen. The rapidly changing economic environment, along with changing regulations and financial products require great flexibility in advertising and promotion. Without effectively marketing financial services so that the relative value of new products is common knowledge - your customers and potential customers will be unaware of what you can do for them.
The products described in part one have been used effectively to enhance design and to increase business operation functionality and efficiency. Many products are used with great success in local, regional and national advertising campaigns. Professional financial services must use all of the tools available to effectively compete in today's fast paced and dynamically changing economic environment.
Copyrighted © images have been provided courtesy of George
Patton Associates -A leading national manufacturer and
distributer of point of purchase and financial supplies and displays.
Section 1: Outside Spaces
Exterior sign systems convey information and, along with the architectural features of your facility and conditions of your grounds, create an important and lasting first impression. Does your company or institution convey a good first impression? You can help make the initial customer experience a positive one by using these products and methods:
Outdoor Signs
Wall Mounted Signs
Exterior
rated bulletin boards,
also called tack boards or notice boards are designed to stand up to the elements.
Features such as extruded aluminum encasements and multiple door seals will
help to keep water and debris out.
Security doors and locks keep people from tampering with your notices and advertisements. Exterior rated bulletin boards are a great way to post, present, and market messages, announcements, up-and-coming events and even your facility hours.
Sidewalk Signs and Sandwich Boards
A-Frame Signs, also known as sandwich
boards, are used commercially to promote, describe and sell products and
services. They are extremely mobile - you can put them where the traffic is
- and it is very hard not to notice them. A-frame
signs can include added features such as poster holders, letter boards,
and write-on surfaces. Sturdy aluminum 
construction
will help to ensure durability outdoors.
Snap-open technology allows you to swap out posters and advertisements quickly. Some a-frame sign systems offer re-writable surfaces for daily changes. These marker boards are fantastic for posting event notices, directions and other messages for your customers.
Like banners hung on a building, sidewalk signs displaying their vibrant advertisements get noticed. Many models of a-frame signs are very mobile - they can be simply folded up, rolled, or carried inside for storing. Some signs have water weighted bases that help to make them secure in the wind. Others have spring holders that allow them to withstand high winds by swaying and aligning to the wind direction.
Portability, versatility and ease of use make this type of sign frame a great choice for marketing financial products and services.
Illuminated Sign Systems
Illuminated sign systems - in neon style - backlit - or LED, get your facility noticed night and day. Programmable signs in windows giving special notices or Open 24 hour signs for night deposits are great ways to give direction.
Let your customers know that you have a Notary Public on staff or that you have a drive through pick up and return. Tell them about all of your special services. Announce your latest mortgage rates or let them know that you are sponsoring a community charitable event. Harness the creativity of your employees and management and let them promote a financial product of the day. Get your customers engaged and thinking.
Pole Banners
Banner stands offer a great way to market and advertise your facility services, upcoming events and sponsorship.
With
bright, colorful custom graphics, banner displays can help draw attention in
almost any environment. Outdoor
banner stands are great for advertising your products or sponsorship at
sporting events or outside of your business. Retractable
banner displays are especially great for conventions because they are portable
and easy to setup. Non-retracting
displays often cost less than other models, while Expand
Media banner systems are the highest in quality that you can buy. Outdoor
banner stands offer a great way to advertise your facility services and
products at sporting events, fairs, or just outside of your building. Outdoor
rated banner stands are durably built to withstand wind or adverse weather.
Banner stands are available with customized graphics. You can proudly display
your facility logo and motto: Our CD Rates are Unbeatable!
Outdoor Amenities
Brochure Holders
Use weather resistant outdoor brochure holders when you want to distribute materials such as tri-folds or leaflets outside of your facility. Outdoor brochure holders can be a vital 24/7 marketing device for your facility.
Trash Containers
Outdoor amenities are not complete without good trash containers, waste receptacles. Never create the opportunity for the passersby or customers to leave their trash on facility grounds. Covered trash containers keep out pests and help keep your grounds clean. Stray diapers, cigarette butts, and fast food remains should be out of sight.
Ash Containers
It is very likely that some of your customers and maybe some of the facility employees are smokers. Give them a place to dispose of their smoking materials safely. Keep the butts off your grounds. Many styles are available in steel and plastic that can match your architectural style and stand up to long-term use. The trash containers, ash containers will help you encourage your organization's customers and employees to pitch in and keep your facility litter-free.
Desirable features of ash containers include - oxygen-restricted designs to extinguish smoking materials, that eliminate the need for sand or water - and minimal maintenance with easy-to-clean steel, galvanized lift-out pails.
Benches and Tables
In the springtime, people love to be outdoors. Give them a place to sit and enjoy the spring air. Durable benches and tables can accent your grounds and help create an inviting facility inside and out.
Section 2: Drive-up Banking
In today's fast paced environment, the only regular contact your customers may have with your financial institution could be in the drive-through. Your drive-through is a great marketing opportunity to inform your current customers of financial products and to promote your services and product to new potential customers. Perhaps the other people with the driver are non customers. You have their attention for a few minutes - capitalize on your product exposure and your captive audience using these products:
LED Displays
Moving LED displays have built in entertainment and attention grabbing features
such as trivia in motion. With
infrared wireless remote, LED signs may be programmed in a matter of minutes.
These LED displays, moving signs are a great way to spread information with
multicolor messages, text effects, time, date, and more! Animated
LED displays also known as electronic signs, are the perfect displays
to communicate information in banks, credit unions, and other financial institutions.
Placing them where they will be visible in the drive-through is a great way
to engage your customers and potential customers.
Suction Cup Displays
Suction cup frames are perfect for displaying your printed literature or holiday signs back-to-back on glass, Lexan doors or in windows. Double-sided frames let customers see your message while passing or coming in and they can see a different message when leaving. A holiday sign display can remain mounted to your glass door or window while changing messages.
You
can use banner pole graphics with suction cups for advertising an event, rates
or use them as grand opening banners. Suction cups will stick to any non-porous
surface - such as a window, mirror, or even tile. A Banner
Pole system is lightweight and portable, so you can change its position
as you see fit.
Suction cups displays, including the functional Banner Pole are inexpensive, practical advertising tools and an ideal solution to getting your message across.
Back-lit Light-box Displays
Illuminate your message, day and night by introducing an outdoor rated, backlit poster display frame. Outdoor, backlit poster frames, lightbox displays are available with side lit LED or T5 bulbs. Light diffusion methods can make the poster brighter in the center so that the eye is centered on your message with the light distributed from the edge. "Swing-open aluminum frames will allow easy changes to your graphic.
Locking frames will also prevent theft and damage to your contents light-box content. When you purchase an exterior light-box, be sure that all components are UL listed for safety and to meet your local building and design codes.
Section 3: ATMs and Kiosks
ATMs
ATMs present a unique opportunity for efficient customer service and practical promotion. ATM screens can carry information about your latest products. Brochure holders and business card holders can compliment the process. Customers are able to take away contact information and product literature to support your message.
Enclosed, built-in shelving units are available in many styles from many vendors. Corner cabinets and free standing box units are great additions, mobile, flexible and can fit where you need them to be.
Business Card Holders
Also known as name card displays, business card holders are great accessories for organizing the work space. The versatile card holders can be mounted just about anywhere for the best presentation. From single pocket accessories to multiple pocket arrays, display your personal cards or those of an entire sales team.
Business card holders, such as name card holders or card racks, can fit into slatwall boards too. Mounted near your ATMs or even in your community space, business card holders will facilitate after hours marketing.
Section 4: Entryways and Lobbies
Facility entries should be warm and inviting. You impressed them driving up, why should it be any different when they come in the door? Entryways, foyers, and lobbies provide numerous opportunities to direct your customers, provide layout information, and set the professional tone of your financial institution.
Floor Coverings
Do you have a high traffic entryway? Are sand, snow, dirt and water likely to be tracked in to your facility? Consider using rubberized floor mats. A floor mat is commonly found in almost any building to prevent the tracking of water and dirt through an establishment. Choose a color complimentary to your décor to complete the appearance of your facility.
A high quality floor mat, such as a door rug, or entrance mat, crafted of premium polypropylene, dries very fast, and resists corrosion and fading. A full rubber backing will prevent water from leaking out of the floor mat onto a floor or carpet. A raised-ridge design keeps water and dirt below shoe level so it is not tracked through a building. The entry mat is a revolutionary floor mat. It prevents dirt and contaminants from being dragged into your business and helps prevent the growth of germs and mold by drying quickly.
Rateboards and Financial Displays
Rate signs, also known as financial displays, are popular for use in banks and credit unions. Rate signs can feature custom, text headers, customizable account strips and color title strips.
Rate signs are available with black metal slatwall frames that easily mount to your existing slatwall panels and fixtures. Features can include magnetic account & number strips for quick and easy changes. Other rate sign models can be floor standing, framed or un-framed and wall-mounting. Rate sign holders can be have metal, plastic or wood holders to fit any style or decor.
These bank displays, financial displays and rate signs keep your customers informed and encourage their inquiries about your financial products and services by displaying your most attractive rates available.
Floor Standing Directories
A back-lit floor standing facility Directory, similar to the style used in malls, can be one of the most valuable directional tools. The floor plan orientation is much more effective than a wall mounted floor plan, since the axis of orientation and perspective closely aligns with the building. Illuminating the graphics means the directory will be visible even in low-light conditions.
Lobby Directories
Lobby directories are available with features such as a 24"h x 36"w light box that will attract attention with bright illumination, anodized, powder coated aluminum bodies, clear acrylic bases and frames. Lobby directories, also known as directory stands, are perfect for anywhere else you need to display information.
LED light boxes have long lasting bulbs that use very little energy, illuminate from the side and work best with translucent graphics. Consider silver edged frames with your graphics as an added highlight.
Many illuminated lobby directories are easy to update, and require no special tools to change graphics, so if your floor plan configuration changes, so can your sign. To insert a directory, or sign, you would simply unfasten the screws and remove the top acrylic plate; this will allow you to access the light box.
Then, you would unsnap the edges of the light box, insert your graphics and snap shut. Finally, replace the top acrylic plate and fasten the screws back into place.
With its sleek designs and neutral materials, these lobby directories look great in almost any environment.
Wall Directories
Tack boards are the cork boards most people use for interiors to display notices while protecting the contents.
Cork board features include wood framed models that can be finished in various colors to match your decor. Aluminum framed cork boards can be a good fit with more modern settings. With multiple locking doors and varying widths, there are numerous configurations possible. Cork boards are also available with a fabric finish instead of the natural cork. Cork can also be painted to match or contrast your walls. Enclosed cork boards can be perfect for versatile directories - showcasing your facility.
Poster frames:
Poster frames are available in many styles including wall mounted, floor standing and hanging, swing open, snap open and much more. Snap frames selections are very popular and allow posters to be quickly changed in and out. The sides of snap frames snap open and closed to grasp your poster. Movie poster frames - the same frames found in cinemas and movie theatres -are perfect to display the latest FDIC, NCUA Signs or Funds Availability Policy.
Swing open poster frames are excellent for holding newspapers and other large graphics. Wooden frames create a classic, stylish appearance and showcase your favorite leaves.
Use you public space to display posters. Increase their visual experience and create a positive, memorable encounter with your institution. Promote using new services effectively with pre-printed custom posters with graphics that illuminate your message.
Slatwall Displays:
Slatwall displays offer extraordinary flexibility in a system that can easily match your facility decor. Slatwall is essentially a grooved, slotted grid system that can hold multiple types of displays. Acrylic frames can be inserted to hold and display your loan officers' business cards or provide a brochure that explains on-line bank procedures.
Maybe you just received accolades for your grant to a community service organization and use the kiosk to display a description of the funding and news stories announcing your collaboration. Or perhaps you want to let customers know their information privacy rights and programs available to them through a series of posters.
You can even use a freestanding slatwall kiosk to announce information on all product offerings for your institution.
End of the counter slatwall systems can hold business cards, poster frames and more. Display your FDIC insurance poster, while saving space. The flexibility of the system means when new information arrives, in whatever shape or size, you can place it where your customers will see it. Make you facility brochures visible and accessible.
Magazine Racks:
Wire magazine racks are lightweight and versatile. Durable and cost-effective, a wire display rack will hold all of those drop-off newspapers, car selling brochures, sale by owner real estate directories and more.
Keep your floors from being littered. Open shelf design encourages browsing. Customers love free reading materials - keep them neat and organized and reduce maintenance costs by provided a highly mobile, high capacity wire rack system.
Brochure Holders:
Brochure holders, also known as pamphlet displays, help to get your message out. There are all sorts of brochure holders including: single pocket, multi pockets, and rotating displays. Brochure holders can save valuable counter top space. They are available in materials including acrylic, plastic, wood, metal, cardboard, and glass.
Brochure holders or wire holders are commonly used in retail settings, lobbies, offices, waiting rooms, or anywhere literature promotion is needed. You can customize them for your facility and have them distributed off-site to tell other agencies such the Small Business Administration, your local Chamber of Commerce and other organizations about your services. Custom brochure holders strategically placed with partnering institutions validate your institution and product offerings.
Curio Displays:
Curio displays such as acrylic showcase, display case unique items and protect cherished awards, trophies, in a stylish manner. Clear acrylic displays will get attention, while keeping out dust and dirt.
Did your institution received a three dimensional award for its charitable contributions and support? Proudly display it while protecting it from dust, dirt, and fingerprints.
Section 5: Customer Service Areas
Your customer service area presents many opportunities for promotion and marketing. The teller lines may be the busiest spot in your facility. You can utilize the foot traffic pattern to sell your services.
Crowd Control
Crowd control stanchions, posts and barriers are great for busy teller lines. You can even connect a sign to the stanchions to let them know that they need to have an ID ready. Or set up a brochure holder that gives them information on your newest financial products.
Keep your customers moving in an orderly fashion using retractable belt or traditional crowd control stanchions. Crowd control stanchions help maintain and facilitate an orderly environment - there is little question who was 
there first. Crowd control stanchions help guide your patron to the exact service point they need. Have one set for ATMs and another for those who want face-to-face service with your tellers or financial officers.
Stanchions can be retractable belt or traditional rope & post style. Retractable belt stanchions are better for quick changes and areas where versatility is key. Traditional rope and post stanchions are more upscale looking and give a classic look to your elegant check out area.
Public control post systems such as Tensabarrier stanchions and posts are perfect for guiding your customers in the right direction. A stanchion post can be one of two major styles. The most popular type of stanchion post is a retractable belt stanchion. The retractable belt, Tensabarrier stanchion is versatile since the posts can be set to varied widths.
The 2nd style is a crowd control rope and post. The crowd control rope and posts have a more traditional, classic look but are less versatile.
Information Check Desks
Check desks, information desks are perfect for credit unions, financial institutions and community banking. Information desks are ideal for use in bank and ATM lobbies. An information desk allows customers to get service without overcrowding the space. Banking fixtures, financial registration stands, and other information desks are economical and popular. Desk features can includes compartments for several slips, such as deposit/withdrawal in a bank setting, or express/standard ground in a post office setting.
Information desks should feature tempered glass. Tempered glass is stronger than common glass and if it does break, it shatters into smaller, safer pieces.
Desk Accessories
Security pens are often found in an office or bank setting. The perpetual calendars help office workers and bank customers to quickly recall the date. Security pens are also essential for use in any business or office setting as they provide an added convenience for your customers and patrons.
The security pens are especially useful in bank lobbies to help those customers filling out withdrawal or deposit slips. Desktop calendars can help anyone needing to recall the date often.
Table Tents
Table tents have been used for years by restaurants and bistros for advertisements showcasing specials and other food and drink lists. Their versatility works for any flat surface in your customer service areas. Printed cards on stiff card stock are easily inserted into any number of displays. Cards are easily changed to handle your changing message. 
There are flipcharts and spinners, menu stands and a-frame signs. With full color printed cards as your advertisements, your customers can't help but notice.
They are always on display. Sign placement is all about location. This sign style can also be used at information desks and teller lines. Tell them about your latest fund-raising efforts, your newest mortgage products and your latest interest rates.
Section 6: Conference Rooms and Training Rooms
Do you host conferences and or facilitate training at your main office? Every group that uses your facility is potentially an organized advocacy group. If you meet their needs, your facility can become multi-purpose and even more essential to the community.
Plasma and LCD TV Stands
Monitor stands, flat panel TV stands, plasma displays, LCD monitor displays, and wide screen TV stands can fit 12" to 72" wide flat screen LCD & plasma monitors. Adjustable monitor stands and flat panel TV stands, are designed to hold LCD monitor stands weighing from 30 lbs. up to 150 lbs.
LCD and Plasma monitor stands, also known as TV stands, should be manufactured with strong materials for stability and security. Using the stands you can display your promotional video clips, instructional pieces, and other video presentations. Mobile stands can be moved to where they need to be or stowed away to save space. Wall mounted holders can permanently and safely affix your LCD or plasma display to the wall. Models are also available allowing back-to-back displays to maximize space and visibility.
A back-to-back display mounted from the ceiling in your teller line will get your message out coming and going.
Widescreen monitor displays are offered with or without a "tilting" feature. You should try to present your monitors at the right height and angle to best be seen. Flat screen media displays are perfect for conference rooms and presentation. Virtual conferencing with a branch facility or a regional meeting can all be facilitated using the right configuration.
Make sure that you use the VESA standards to determine what size of stand and configuration you require.
Podiums Lecterns and Pulpits
Podiums, also known as lecterns, pulpits and presentation stands, are a necessity for any conference or training room. Podiums can be used in a 
number of different settings and events such as, lectures, seminars, concerts and presentations. Treat your 
speakers to high quality traditional wood podiums. Customize your podium with a donor plaque on the front or back and your facility logo. Solid wood podiums and wooden veneer podiums offer the traditional look and feel preferred by lecturers, trainers, and instructors. Podiums with laminate finishes are a great lower cost alternative to solid wood without sacrificing the traditional look.
There are also excellent acrylic podiums on the market. Clear acrylic lecterns can be the perfect podiums and appear to take up no space while creating the illusion of a larger room. Acrylic pulpits, podiums look great for business meetings and motivational speeches. The surface can be etched to create a three dimensional logo.
Adjustable podiums work well for speakers of varied heights. There are also weather resistant outdoor molded plastic podiums, that will let your speakers take their show outside.
Sound systems, public address systems, tripod stands, and other podium accessories let your trainers or presenters be heard. All presenters want their message to be heard loud and clear to everyone present.
Adding a Sound system to your podium allows your speakers to deliver a powerful presentation. Sound systems are available wireless, on lapels, and with traditional microphones. Wireless systems will allow your presenter to move freely while giving a speech.
The world is becoming increasingly wireless and interactive. Battery powered PA systems are perfect to raise the power of your presentations and to keep you ahead of the sound technology curve.
Marker Boards
Mobile white boards, portable marker boards are perfect for conference and training room. Dry erase boards, white boards, and other portable marker boards can feature a double-sided surface to keep information that you need on one side, while still allowing you to write on the other.
Mobile whiteboards are the perfect portable marker board in places where there is not much wall space. Wheels allow mobile marker boards to be placed anywhere in a room and moved to where it is needed easily or stored when not in use. Marker board with magnetic surfaces allows you to hang posters, magnets, and more. A ledge for markers and erasers, allow you to store them with the board when not in use. Aluminum frames and stands, make your portable marker board durable, attractive and long lasting.
Prize Wheels and Raffle Drums
At the end of a major sales drive, your participation was great and you want to show your appreciation. A changeable prize wheel or a raffle drum is a great way to make distribution of awards and gifts exciting and fair. Prize wheels with templates can be modified for each event, describing your featured giveaways.
Prize Wheels and Raffle Drums are also great on-site resources for any of the groups that use your meeting rooms too. Is your community funding group holding a raffle? Are you having a staff appreciation day? Make it fun!
Section 7: Meeting Rooms and Waiting Areas
New accounts and loan origination often require a private or semi-private setting in order to conduct transactions. Keep your meeting rooms versatile. Your waiting areas should be comfortable and market your services well.
Financial Displays and Bank Signs
The waiting area is great spot to locate brochure holders, bank notices, and bank rates. Bank signs are available in a wide variety of options including FDIC and other regulatory messages.
Bank signs make it simple to keep your customers informed about your bank or credit union policies, regulations and business practices.
Section 8: Offices
What can you do to demonstrate that you are professional and you have an excellent institution?
Business Card Holders
When organization is required, a display accessory can make a big difference to your business and to your customers. Business card holders, such as name card or card displays, help to promote your professionalism. The holders invite your customers to help themselves and your business cards are out in front, working hard for you!
There are many styles of card holders: desktop, wall mount, or multi-purpose. They represent a minimal investment with an excellent return. Designer aluminum models are great for the offices and multiple-pocket units can be place anywhere in your facility to promote local business opportunities. Multi-purpose business card holders, also called advertising displays, can hold your cards along with flyers. This is a great way to feature rates, services, and financial products.
Section 9: Bookkeeping and Accounting Work Areas
Behind the scenes, your bookkeeping and accounting departments are hard at work. You can make the process more efficient by providing the right organizers and equipment to keep the work flow going.
Check Organizers Desktop Organizers and Currency Sorters
Check organizers and currency sorters help bank tellers keep their workspaces neat and organized. Currency sorters, also known as cash organizers, can hold cash, checks, bank slips, forms, or other small pieces of paper. A currency sorter can help bank transactions move smoother and faster, thereby increasing customer satisfaction. Virtually any job requiring a good deal of small (less than 6" wide and 4" high) pieces of paper or other materials can find a use for currency sorters.
For example, currency sorters can be perfect as an incoming or outgoing mail sorter for your business.
Cash Boxes
Cash Boxes provide a safe place for your cash and valuables. Safety cases, security boxes, and other banking supplies are an affordable and effective way to ensure the safety of your facility cash funds. Cash boxes are available in many different sizes and styles.
Features include removable plastic cash trays to organize and separate money and valuables. You might consider fire retardant cash boxes that can preserve paper contents up to 750°C. Using a cash box system also helps to remove the opportunity to miscount or mismanage funds. Keep your credibility as an institution safe, by keeping your funds organized and protected.
Section 10: Galleries and Artwork
Community Financial Centers often have the opportunity to display artwork from students, customers, donors and local art clubs. Having the right way to display artwork - safe and secure - may determine if you will be able to facilitate your local art groups.
Hanging Kits
Poster hangers
Poster hangers suspend your graphics from the ceiling. Poster hangers are affordable and available in chain or nylon.
Poster hangers and banner rails give you an easy method to change out materials from drop ceiling and maximize your display space.
Sign Standoffs
Sign standoffs come in three panel mounting styles: Through, Tamperproof, and Border. The "through" style means the sign panel requires holes for the sign supports. Once your graphic display is in place all that's left to do is screw on the standoff caps. The "tamperproof" style, which installs just like through standoffs, uses set screws to fasten the whole sign panel assembly together.
This can be an important consideration especially if you mount signage in public areas. The "border" style does not require holes since the panel fasteners attach to the edges of your sign. Standoffs, which are expensive-looking sign hardware, perform the task of elevating your artwork and graphic displays into elegance.
Sign Clamps
Sign clamps are the sign supports that many installers buy for displaying information signs and branding information. You can use sign clamps to elegantly display signs throughout your facility with matching finishes and styles. Sign systems should not only provide information about your facility, they should also show your style.
Section 11: Vending Cafeteria and Food Services
Bulk Food Dispensers
Bulk food dispensers that portion control dry foods and coffee can also be used to market your 
institution. Name a coffee blend as a theme. Sort your candy by color. Green jelley beans for your golf tournament. With changeable name plates, you can keep them thinking.
Hand out a nice treat to your customers while keeping your surface sanitary. Portion controlling paddle wheel technology lets you distribute candy and other treats without spilling.
Section 12: Facility Maintenance
The appearance of your facility should always be neat and orderly. Janitor carts and housekeeping carts, also known as multi-purpose trucks, are specially built for storing cleaning supplies, while aiding with daily maintenance tasks.
You can also use janitor carts and housekeeping carts in all sorts of financial institutions. Service dollies, janitor carts and housekeeping carts will help your employees move to and from each of their daily duties. You can choose between specifically-built janitor carts or more multi-purpose housekeeping carts.
Section 13: Remote Advertising
ABA conventions, Community Banking convention, Chambers of Commerce and the State Fair are just a few of the potential venues for remote advertising of your facility services. Go equipped!
Table Runners and Table Skirts
Table skirts, such as table covers and throws, dress up registration and other public events such as chambers of commerce meetings with presentable flair. Table covers, table skirts are one of the simplest decorative tools. You can drape them over banquet tables for instant results! Table skirting has fluted fabric that wraps around the perimeter of the table and attaches to a table top section of the same color with Velcro.
Table Covers, on the other hand, are simply table cloths. Table covers give full coverage over the sides of the table on 3 or 4 sides, depending on the style. Convertible Table Covers "convert" down from large to smaller tables, with full coverage on all 4 sides. Table Runners are smaller pieces of fabric often draped on top of table covers of a different color and used to accent. You may have custom printed logos and graphics printed on the front to highlight your facility's name or friends organization.
Table covers make excellent mobile signs. They are lightweight and can be compactly folded - making transportation and storage a breeze.Human Billboards
Hand out your brochures at the beach! The human billboard with brochure pockets is hands-free and mobile. It really attracts attention.
Conclusion:
These are just a few of the marketing ideas available to your institution that have been tested in some of the most dynamic retail environments in the world. You can make your institutional environments more competitive and better equipped to inform, educate, and sell to your customers.
Solicit ideas from your customers and employees. Use a suggestion box. Then, think outside the box and move those ideas forward.
Get more ideas here!