Banner Displays Market Products and Services to the Public

8.20.09

Banner stands, promotional flags, and human billboards are all types of custom-printed displays designed to create interest and attract people, either to your place of business or trade show booth. From a marketing standpoint, no business can survive long without advertising of some kind. With the thousands of POP and trade show displays available, the choices are many but the question still remains: How do I point potential customers to my products or services? That question can be answered with banner displays. More often than not, these products are also reasonably priced.

Floor Displays encompass the largest selection of banner products, in a variety of styles to choose from. Pole banner stands display your printed banners the simplest and are usually the lesser expensive type of display. Most handle just one banner but others can display 3 banner graphics at a time in a 3-sided display product. Retractable types go one step further by housing your valuable printed graphics in the spring-loaded base. Like pulling on a window shade, the banner is pulled up and out of the base and connects to a pole extending up from behind. Since the graphics are protected inside the base, these displays make transport or travel effortless. As a result, retractable stands are a little more expensive. Yet another floor stand display is the GiantPole. With graphics displayed at heights of 17 feet, this is the one that gets noticed from far away. The towering height aids visibility and impact whether outdoors at a public event or indoors across the trade show floor.

Promotional Flags offer full color graphics printed onto fabric material. With interesting feather or teardrop shapes, these displays add visual interest to any promotion, especially outdoors. These outdoor flags are constantly on the move due to wind, which is their biggest feature and selling point. It’s been proven that movement attracts the eye quicker than static advertisements, and flags are a natural way to promote products, services, or public events. These promotional flags come with platform stands for hard surfaces or ground screws for grass and sand. If you've ever wondered how these flags are planted in sand at the beach, now you know: Ground screws. These flags not only flow with the wind but also rotate 360°, the perfect display for any type of promotion.

Human Billboards are just what their name implies: Banner displays that go where you go. We’re not talking about the old-fashioned sandwich board fabricated out of heavy plywood, but rather lightweight, supremely comfortable backpack units which happen to display your printed graphics. The banners are displayed behind you from the back, leaving your hands free to talk with potential customers while handing out promotional literature. A human billboard elevates the marketing potential because now there is a salesperson in conjunction with the printed advertisement. Curiosity is part of human nature. These displays are real attention-grabbers and people always gravitate towards them.

As always, an informed decision is the smartest decision. Acquaint yourself with these three types of banner displays and see what each has to offer you and your business. Choose the display best suited to the marketing task at hand.

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© Copyright January 2006 -  George Patton Associates, Inc.