A Food Display Made from Wicker, Willow, or Wire Is An Effective Merchandising Trend

2.11.10

Such food displays as wire racks, wicker baskets, and basket sets are trendy and effective merchandising display products.

A food display is a very broad term that can be defined as anything from a fake food arrangement to an outdoor menu board featuring food items available for ordering that day. A food display is also a dispenser of candy, cereal, or coffee beans, or the actual bin that houses bulk food like bagels, or pastries. A recent food display trend is using a wicker basket or a wire floor stand to present baked goods in a country store or breakfast shop. The term "food display" encompasses all aspects of fixtures used to hold, store, present, and even promote various food and food-related items. Food displays are decorative as well as functional display fixtures for all kinds of food service establishments, including restaurants, bakeries, candy shoppes, coffee houses, delis, banquet halls, buffets, country stores and much more.

When choosing the correct food display for your establishment, it is important to consider your environment's decor. Do you need a food display to reflect more of a contemporary design quality, or simply to match a country styled theme? For a country style bakery or store designed with a country motif, there are several unique food displays built to hold and store bulk food items. These presentation products are fabricated from wicker or natural willow in the forms of trays and baskets; many even incorporate counter top or floor standing wire stands to hold the baskets. This article discusses wicker and willow baskets, as well as wire racks, in more detail.

Food displays, like wicker baskets, are ideal for a variety of locations, including retail stores, supermarkets, restaurants, country stores, and even residential homes. Many of the baskets are constructed from either natural willow, or polypropylene plastic. All styles of baskets offer a durable yet ornate design, and act as alternative solutions to presenting and storing food and other restaurant merchandising products.

• Many wicker products are fabricated from natural willow fibers providing strength, stability, and add a warm appeal.
• Polypropylene baskets are woven to closely resemble the willow wicker products, but are less expensive in price.

All styles, including wicker, willow, and polypropylene baskets, are tightly woven to bring a more sustainable and attractive design to your displays. These country style food displays are offered in many sizes and styles to choose from. Each offers its own unique details, such as a tray-like design or a basket with hinged handles. A trug-like display is offered to present freshly-baked breads and bagels in a bakery, while the 2-handled baskets are suitable for presenting all-natural jellies and jams, or other homemade and handmade products. Featuring braided edges for a decorative, polished look - willow storage bins, wicker baskets and polypropylene food displays, are ideal food display items for a multitude of food service establishments. Wicker, willow, and polypropylene braided baskets are the perfect food displays to use in a country themed restaurant, shop, or store.

Wicker baskets combined with wire racks, create a traditional and warm look. The wire racks are typically offered in either counter top or floor standing models and are built to withstand years of use in busy environments.

• Floor standing wire racks combined with wicker baskets, enable you to display products neatly as well as attractively. Most wire racks come in 3 or 4 tiered designs. With wire floor standing racks, you are able to show several food displays on one stand. Many wicker, willow and wire food displays, are manufactured to optimize floor space and make room for more food display products. Floor standing wicker and wire displays are generally used by retailers, in restaurants, bakeries, and even in spas or homes.


• Wire racks for table or counter top use are space-savers. For smaller restaurants and stores with limited space, counter top wicker baskets combined with wire racks are an intelligent solution. Counter top food display racks are commonly found in bakeries, restaurants, grocery stores, as well as retail shops. These items provide a way to display condiments, packed foods, candies or toiletries effectively. These food displays are available in a number of sizes, finishes, and colors for you to choose from to coordinate with your existing decor. These natural looking displays also keep your food and merchandising products neatly organized.

Wicker baskets and wire racks are additionally used to store and display country linens, curtains, flowers, handmade soaps and other retail merchandise. These are also items that you may want to present in your restaurant, bakery or country store. Several more examples of willow products include, rectangular baskets, baskets featuring sloped designs, tiered nesting baskets, wicker trays sold in sets, round baskets with handles, presentation trays and much more. Depending on the particular food you are looking to display, you can be sure there is a viable option available to suit your needs and tastes. In most cases, wire stands are designed to accommodate many styles of wicker and willow baskets, whether counter top or floor standing.

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© Copyright January 2006 -  George Patton Associates, Inc.